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DICKEY-john logo


DICKEY-john makes monitors, controllers, moisture testers, and ground speed sensors used in agricultural, public works, and analytical markets.


Website Redesign

DICKEY-john website

Details

  • Kentico CMS
  • Not yet launched
  • Budget: ask (~50K)

Team

  • My Responsibilities:
    Strategy, UX, IA, PM
  • UI Designer & Branding
  • Front-end Developer*
  • Back-end Developer*
  • Writer*

* Internal team members

Highlights

  • Lean solution to leverage internal resources
  • Highly sortable product section
  • Streamlined the flow to product detail pages from four to two steps

Personas

  • Farmers (farmers, farm workers)
  • Grain Dealers (elevator managers)



Below are a few of the documents created to illustrate the strategy, UX, and IA portions of the project. These documents were largely informed by our stakeholder interviews, competitive review, and UX audit.



UX findings summary report

DICKEY-john UX findings summary report



Wireframes

DICKEY-john Wireframes: Homepage
DICKEY-john Wireframes: Homepage
DICKEY-john Wireframes: Homepage
DICKEY-john Wireframes: Homepage